Medicare leads are sold by segment, by enrollment window and as often by phone as by form.
The 62 Medicare companies in our directory split the market into turning 65, Supplement, Advantage and dual eligible prospects, sell transfers and calls beside exclusive real-time leads, and those that state payment terms mostly ask agents to prepay.
Medicare is a phone-heavy market. Of the 62 Medicare companies in our directory, 46 offer exclusive leads and 47 real-time leads, but 35 also offer live transfers and 33 inbound calls. 29 describe themselves as call centers or live transfer shops, and direct mail is the traffic source generators name most often.
Agents buy segments, not "Medicare". 15 companies sell a turning 65 segment, 15 name Supplement, 14 name Advantage, four flag dual eligible or Extra Help prospects and six tag leads or campaigns by enrollment window. Nine bring up CMS marketing guidelines, and the fine print matters: 10 companies say purchases are final while still replacing specific bad leads.
Juiced lets each agent or agency fund a wallet, set filters and caps by state, ZIP and plan type, and bid above your minimum so the highest bid wins the lead in seconds. Leads no agent takes go to your own marketplace, where the price falls until someone buys. Juiced distributes web leads, so calls and live transfers need separate call tracking.
What Medicare lead companies sell
What the 62 companies in our Medicare directory say they offer, read from their own websites.
| Product | Companies offering it |
|---|---|
| Exclusive leads | 46 of 62 |
| Real-time leads | 47 of 62 |
| Shared leads | 15 of 62 |
| Aged leads | 16 of 62 |
| Inbound calls | 33 of 62 |
| Live transfers | 35 of 62 |
| Booked appointments | 12 of 62 |
| Data or lists | 14 of 62 |
| Clicks | 8 of 62 |
Counts cover everything each company says it sells, which can include other verticals.
Exclusive real-time leads and phone products are offered by close to the same share of Medicare companies, so a web lead seller is competing with transfers for the same agent budget. Aged leads (16 companies), shared leads (15) and data (14) and appointments (12) are minority products, and only three sell signed cases. Launch with exclusive web leads by segment and keep aged and shared sales as the outlet for what agents pass on.
What Medicare leads are screened for
Medicare companies screen on plan interest, age and eligibility timing, enrollment window, Medicaid status and a confirmed wish to talk to an agent.
- Eligibility timing. 15 Medicare companies sell a turning 65 segment, several tuned to a narrow window before the birthday. 11 name an age or age band as a qualifier, and four say they confirm or verify age.
- Plan interest. 15 companies name Supplement and 14 name Advantage, and a few add Part D or Special Needs Plans. Agents who write one plan type filter on it, and one company says it does not filter by carrier because of CMS steering rules.
- Enrollment window. Six companies tag leads or run campaigns by annual, open or special enrollment period, one prices leads differently in and out of annual enrollment, and one takes advance bookings for it.
- Dual eligible. Four companies flag people who qualify for both Medicare and Medicaid, a low income subsidy or Extra Help. Agents who write Special Needs Plans buy this segment on its own.
- Confirmed interest. Several companies describe a person checking interest by phone before delivery, from live screeners and qualifiers to an internal call center that phones each prospect. Five verify the phone with a text code, and a few use IVR on calls.
- Language. Seven companies sell Spanish language or Hispanic leads or callers, and one accepts returns only for leads that do not speak English. Decide whether language is a filter or a return reason.
What a Medicare lead has to carry
32 Medicare companies let buyers target by state, 20 by age and 23 by county or ZIP code. 13 add income and 14 add plan type or current coverage, and several only sell into the states an agent is licensed or contracted in.
Every lead type in Juiced starts with ten default fields. Add your own on top, and decide for each one whether it is required and whether the buyer receives it.
The Medicare fields
Field names and answer options checked against 4 public lead forms, form templates and posting specs in this market, October 2026.
| Field | Type | Why |
|---|---|---|
| date_of_birth | Dates | Asked by most of the forms and lead specs we reviewed, as a date or an age. |
| current_coverage | List of Values | Asked by most of the forms and lead specs we reviewed. Original Medicare only, Medicare Advantage, Medicare Supplement and Part D, Medicare Supplement without a drug plan, Nothing yet, Other |
| tcpa_consent | Boolean | Records that the consumer checked the consent box; the wording itself is kept with the lead. |
| plan_type_interest | List of Values | Asked by a few of the forms and lead specs we reviewed, separate from current coverage. Medicare Advantage, Medicare Supplement, Part D, Special Needs Plan |
| enrollment_situation | List of Values | Asked by a few of the forms and lead specs we reviewed. Turning 65, Moving, Losing coverage, Annual enrollment period, Open enrollment period, Special enrollment period |
| medicaid_eligible | Boolean | Asked by a few of the forms and lead specs we reviewed, as Medicaid or Extra Help. |
| monthly_budget | Numeric | Asked by a few of the forms and lead specs we reviewed, as a budget or current premium. |
| chronic_conditions | Text | Asked by a few of the forms and lead specs we reviewed. |
| consent_certificate_url | URLs | Seen in a few of the forms and lead specs we reviewed. |
| gender | List of Values | Asked by one of the forms we reviewed. Female, Male |
Every lead starts with these
| Field | Type |
|---|---|
| first_name | Text |
| last_name | Text |
| phone | Numeric |
| address_1 | Text |
| address_2 | Text |
| city | Text |
| state | Text |
| zip | Postal Codes |
| county | Counties |
Provenance
| Field | Type | Why |
|---|---|---|
| source_url | URLs | The page the lead was captured on |
| sub_id | Text | Ties every lead to the traffic source that produced it |
| consent_timestamp | Date & Time | When the consumer submitted the form |
| ip_address | IP Address | The address the form was submitted from |
This page does not state what the rules on consent require. They are published by the FCC and the FTC, and TCPAWorld tracks how they change. The full list of field types is on the lead fields page.
What you need to decide on a lead is not what you need to sell it
Every field carries four switches rather than one required flag.
Ping with state, zip, date_of_birth, current_coverage, plan_type_interest, enrollment_situation, medicaid_eligible and gender. Those let an agent judge fit before contact details are sent.
Who sells Medicare leads and how they price
49 of the 62 Medicare companies generate at least some of their own traffic, but the market is layered: 19 run networks, exchanges or marketplaces, 12 resell or broker and 11 sell data or lists. Insurance marketing organizations sit in the middle too. A few sell leads to their own contracted agents, one runs a bid exchange only for them, and one reimburses part of agents' lead costs through a tiered program.
37 companies price per lead and 22 quote custom pricing. 15 price per call, nine run a bid or auction, six charge per transfer and six charge a subscription or monthly fee. Phone products are priced on a billable duration: 10 companies describe a buffer or minimum call length before a transfer or call counts, so agents compare a lead price with a call price that only applies after a set number of seconds.
Direct mail is the most named traffic source, ahead of email and search, and a few companies sell seminar and event appointments driven by mail. Those products arrive in weeks, not seconds, so keep them on a separate lead type from real-time web leads.
What agents are asked to commit and how they start
18 Medicare companies run prepaid or funded accounts, five keep a card on file and only one invoices. 18 set some kind of minimum, from an order quantity or a daily lead floor to a weekly spend or an upfront purchase of call credits, while nine say there is no minimum. One company's marketing pages say no minimums while its signup form asks for a minimum first payment.
30 companies start with a call, consultation or demo, and 19 offer self-serve signup. Several confirm licensed states or carrier contracts before taking an order, four run a pilot or free test calls, and one sells live transfers only to teams with several agents ready. Ask the same questions on your first call: licensed states, plan types written, and how many leads the agent can work in an enrollment window.
Returns, exclusivity and the fine print
16 Medicare companies say purchases are final or fees are not refundable, and 19 describe replacements or credits. 10 say both: no refunds, but a replacement for named defects such as disconnected numbers, duplicates, out-of-territory leads or an age outside the agreed band. A few refuse credits for no answer, lost interest or no sale, and one credits leads that arrive without a consent record.
Exclusive does not always mean forever. Several companies keep a lead exclusive for a set period and then let it enter a shared or aged pool. Several companies' own sites contradict themselves, and a few of those contradictions are about exclusivity: product pages say exclusive while terms or an FAQ say non-exclusive or shared with a small group. Agents who have been burned read the agreement, not the homepage.
- Say on the lead type what exclusive means: one agent for good, or one agent for a set period.
- List the defects that earn a replacement and the outcomes that do not, before the first lead.
- In Juiced, approved returns are credited back to the buyer's wallet.
Consent, CMS and do-not-call: what companies say they do
13 Medicare companies mention TrustedForm or Jornaya certificates, and a few pass the consent text, timestamp, IP address and user agent with each lead. A few mention third-party marketing disclaimers on Advantage forms or scope of appointment support. Several say they scrub numbers against do-not-call lists, and several others put do-not-call screening and consent on the buyer in their terms, including one that says a purchase does not transfer consent.
Companies that buy from publishers set rules for them: a few bar incentivized traffic, one excludes offshore call centers, and one reserves the right to audit a publisher. Keep the certificate link and a source sub ID on every lead so you can answer an agent or network that asks where a lead came from. The rules themselves are published by the FCC, the FTC and CMS.
How Juiced runs a Medicare lead business
Buyers fund a wallet
Each buyer adds funds before leads arrive and is charged as each lead is delivered. Approved returns are credited back to the wallet. No invoices to send and no payments to chase.
Buyers set filters and caps, then bid
Each buyer filters on your fields and caps how many leads they take. They bid above your minimum, and the highest bid wins the lead in seconds.
Delivery goes where the buyer works
By webhook into the buyer’s CRM, by email or by text.
Unsold leads go to your marketplace
A lead no buyer takes is not dropped. It goes to your own marketplace, where its price falls until someone buys it outright or a standing buy order picks it up.
Related
- Medicare lead buyers and sellers: every company in this market, checked against its own website
- How to sell Medicare leads: who buys, what to screen for and the order to build in
- Insurance lead distribution: the wider vertical
Frequently asked
Should I sell Medicare leads exclusive or shared?
Start exclusive. 46 of the 62 Medicare companies in our directory offer exclusive leads and 15 offer shared. Several keep exclusivity only for a set period before reselling, so state your rule on the lead type and in your agreement.
Which Medicare segments should I build first?
The ones your funded agents write. Turning 65, Supplement and Advantage are each named by 14 or 15 companies, and dual eligible and enrollment-window segments follow. Make plan interest and eligibility timing required for ping so agents can bid on the segment they want.
Do Medicare agents expect a minimum order?
Often. 18 Medicare companies set some kind of minimum, from an order quantity to a weekly spend, and nine say there is none. Taking a funded balance up front does the same job without a contract.
Are Medicare agents used to bidding?
Yes. Nine Medicare companies run a bid or auction, including an exchange for one organization's contracted agents. In Juiced, buyers bid above your minimum and the highest bid wins the lead in seconds, after each buyer has funded a wallet.
How do Medicare companies handle returns?
Mostly with replacements or credits for named defects, not refunds. 10 companies say purchases are final but still replace bad numbers, duplicates or out-of-territory leads. Write your list before the first lead and walk each agent through it.
What should I do with Medicare leads no agent buys?
Have overflow ready. 16 Medicare companies sell aged leads and some resell exclusive leads after a set period. In Juiced, unsold leads go to your own marketplace, where the price falls until someone buys.
What do Medicare leads sell for?
No prices are published here. Sellers rarely publish them, and what a Medicare lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle Medicare calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
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