Resell unsold leads
Resell unsold leads before they’re worth nothing.
Most operations quietly eat the cost of leads that do not sell on the first pass. Juiced gives that inventory a second market through a private reverse-auction marketplace where your own buyers pick it up at prices you control.
Why good leads go unsold
Leads go unsold for reasons that have nothing to do with quality. Every matching buyer was at a daily cap. Budgets ran out an hour before the lead arrived. The one buyer who wanted that county paused their account for the week. Without a fallback route, the lead ages in an export file while its value drains away.
The fix is not to push harder on the first pass. It is to have a second path that starts automatically the moment the first one does not clear.
Three ways operators resell unsold leads
Many operators start by exporting a CSV, finding aged-lead buyers, and negotiating a bulk price. It works, but slowly, and the leads keep aging while you negotiate. Posting inventory at a fixed discount is faster, though you still have to choose a price before knowing what buyers will pay.
A price-down auction lists each lead at a starting price that declines on a schedule until a buyer takes it or it reaches your floor. Instead of guessing one price for a batch, the market finds a price for every lead. Juiced builds this model in, and for inventory that outlives its auction window, the Club turns the long tail into a subscription pool that members pay monthly to claim from.
The economics of the second sale
The starting price, drop schedule, and floor shape the economics of a resale program. Open near your primary price, let the schedule walk it down, and let the floor protect the minimum that makes a lead worth selling at all. Aged inventory can relist on a longer window with a lower open, so the same lead gets more than one chance to find its price.
What enters the pool is a rule you control, not a manual decision.
“If no one wants any of those leads, then we're sending them automatically to our marketplace. We were able to add a couple thousand dollars a month to our bottom line just using the marketplace.”
“We just recently launched Leads Up Club, which is the even more leftover leads that don't sell on bidding or don't sell on the marketplace, and then those automatically drop into our Leads Up Club. We probably have about $1,000 of additional revenue coming in from that as well right now that we never would have realized without using Juiced.”
The Juiced workflow
From unsold to resold in three moves
Eligible leads move from their first route into resale under the rules you set. Buyers can act from the same portal, and each purchase settles through the same funded wallet.
- 1
Run the first path
Distribution stages and buyer rules handle the primary sale or delivery route, exactly as they do today.
- 2
Route eligible inventory
Leads that do not clear move into the marketplace automatically, as a defined stage in the same flow.
- 3
Let buyers act
Qualified buyers Buy Now or hold Buy Orders, and funded wallets settle each sale the moment it happens.
Frequently asked questions
Start with eligible inventory, buyers who can purchase it, and a way to price each lead. In Juiced, unsold leads flow from distribution into a private reverse-auction marketplace automatically, your existing buyers Buy Now or place Buy Orders from funded wallets, and the price-down auction discovers what each lead is worth.
There is no single right price, which is the point of the auction. A common pattern is to open somewhat below the primary price and let the price drop on a schedule to a floor you set. The floor defines the minimum at which a sale still beats a write-off.
At the right price, yes. Aged inventory has lower contact rates, and a price that reflects that still closes deals for buyers who work volume. Relisting aged lead types on a longer window at a lower open, or offering them through a Club subscription, matches the price to the reality.
The Club gives that remaining inventory another destination. Buyers subscribe to a shared pool of aged and unsold leads and claim what they want each billing period, up to their tier limit. The pool earns as a subscription even before a single claim.
No. The marketplace is a stage in your distribution flow, so eligible leads list themselves under rules you define once. Buyers fund wallets, Buy Now, or place Buy Orders on their own from the portal, and wallet billing settles each sale without an invoice.
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