Pass TrustedForm and Jornaya certificates to Juiced

What each one is

• TrustedForm (ActiveProspect): the Certify script records the form session and creates a certificate URL, shown in ActiveProspect's example as https://cert.trustedform.com/ followed by an ID. It adds a hidden input named xxTrustedFormCertUrl and fills it with that URL. See Implementing TrustedForm Certify.
• Jornaya LeadiD (Verisk): the campaign script creates a 36-character LeadiD token and writes it to a hidden input with id="leadid_token" and name="universal_leadid". See the web form implementation guide.

Juiced does not create, retain or look up certificates. Retaining (often called claiming) a TrustedForm certificate is done in a TrustedForm account, by the seller or the buyer. ActiveProspect keeps a certificate that is not retained for 72 hours by default, or up to 90 days when a form submission is detected (TrustedForm Certify). Buyers look up a LeadiD in their own Jornaya account. For the rules on consent and telemarketing, see the FCC and the FTC.

Before you start

• TrustedForm: a TrustedForm account and its Certify snippet. ActiveProspect says creating certificates is free and only retaining them is billed. Check in your account for where the snippet is shown.
• Jornaya: a Jornaya account with a campaign. The script, account code and campaign key come from the Jornaya Member Portal.
• Juiced: a source, its bearer token, and the field names from View API Spec. If you have not sent leads yet, start with webhook setup.
• Ask your buyers which one they want. Some ask for both.

Step by step

1. Install the script on your form

   Use your form tool's built-in option if it has one (see the table below). Otherwise paste the script yourself. ActiveProspect says to place the TrustedForm snippet just before the closing </body> tag, in the same window or iframe as the form. Verisk says to place the Jornaya script after the form and right before the closing body tag, including on the page shown after the lead is submitted, with an empty hidden input <input id="leadid_token" name="universal_leadid" type="hidden" value="">.

2. Add the field in Juiced

   On the lead category (Ingest > Lead Categories) or the source's Fields tab, click New field. Set the Title to trusted_form_cert_url or jornaya_leadid and the Type to URL or text. Leave Required for post off unless every lead must carry it.

3. Mark it Deliverable

   Turn on Deliverable on the field if your buyers need the value.

4. Map the hidden field to the Juiced key

   In your tool's webhook or Zapier or Make step, send the hidden field's value under the exact Juiced title, for example "trusted_form_cert_url": "https://cert.trustedform.com/...". A key with any other name shows in the post inspector but is not saved.

5. Send a test lead and check the log

   Turn on Test mode on the source, submit the live form with zip 00001, then open Entries > Incoming logs with the Test only filter. In the post inspector, confirm Request shows a certificate URL or a 36-character LeadiD. Turn test mode off before going live.

Form tools and how they capture each one

From each tool's own docs and the ActiveProspect and Verisk guides. Labels may differ by plan or version; check in your account.

If you sell through another lead platform as well, ActiveProspect lists native TrustedForm integrations in LeadConduit, boberdoo, Phonexa, Lead Prosper, LeadsPedia, leadHOOP and Zapier (list).

Example request

POST https://usejuiced.com/api/v1/leads
Authorization: Bearer YOUR_TOKEN
Content-Type: application/json
Accept: application/json

{
  "first_name": "Jane",
  "email": "jane@example.com",
  "phone": "5555550123",
  "zip": "00001",
  "trusted_form_cert_url": "https://cert.trustedform.com/<certificate id>",
  "jornaya_leadid": "<36-character LeadiD>"
}

Troubleshooting

• The field is empty in Request. The script did not fill the hidden field. ActiveProspect notes the script must be in the same window or iframe as the form and that the form must exist before the script loads. Verisk notes ad blockers can stop a token from being assigned.
• The value is in Request but not on the lead. The key does not match the field title. Send exactly trusted_form_cert_url or jornaya_leadid, or whatever title you created.
• Buyers do not receive it. Turn on Deliverable for the field and check the buyer's delivery mapping.
• The same LeadiD repeats across leads. Verisk says this happens when the hidden input has a pre-filled value. Leave its value blank.
• Other errors (401, 422, rejected). See webhook troubleshooting.

Frequently asked