Send Webflow form leads to Juiced

Why this goes through Zapier or Make

Webflow's form_submission webhook posts a JSON body with triggerType and a payload object, and the submitted values sit inside payload.data under each field's name. The only headers Webflow documents are Content-Type, x-webflow-timestamp and x-webflow-signature, and webhooks created in the dashboard omit the last two. Juiced needs top-level keys and an Authorization header, so a connector sits in between. Source: Webflow's Working with webhooks.

Before you start

• Webflow: a published site with the form, and at least one submission on it. Webflow says a form must have received a submission before it can connect to a Zap.
• Zapier or Make: a Zapier account (Webhooks by Zapier is a paid Zapier feature) or a Make account.
• Juiced: a source for these leads, its bearer token, and the field names from View API Spec.

Step by step

1. Create a Juiced source and copy a token

   In Juiced, go to Ingest > Sources > New source, turn on Test mode and click Create source. On the Authentication tab click New bearer token > Create token and copy it. Open Overview > More actions (⋯) > View API Spec for the endpoint and field names. Walkthrough: setting up a source.

2. Name your Webflow form fields

   In the Webflow Designer, give each form field a clear name, ideally the Juiced key itself (first_name, email, zip). Webflow keys submitted values by field name, so clear names make mapping simple. Publish the site and submit the form once with test data.

3. Choose the New Form Submission trigger

   In Zapier, create a Zap, choose Webflow as the trigger and select New Form Submission. Connect your Webflow account, choose the site from Site Name and the form from Form Name, click Continue, then click Test trigger and Continue with selected record. Steps from Webflow's Zapier help article (it labels the event Form submission).

4. Add the POST to Juiced

   Add a Webhooks by Zapier action with the POST event. Set the URL to https://usejuiced.com/api/v1/leads, the payload type to JSON, add one data row per Juiced field (table below), and add the header Authorization with the value Bearer, a space, and your token. Shared setup: our Zapier guide.

5. Test with a test zip and check the log

   Send a test with zip set to 00001 (accepted) or 00002 (duplicate). In Juiced open Entries > Incoming logs, filter Test mode > Test only, open the log and click Post to see the request, any Validation errors and the response. Then turn test mode off and publish the Zap.

Field mapping

In the Webhooks by Zapier data rows, type the Juiced key on the left and pick the Webflow field from the trigger on the right. Webflow shows each value under the field name you set in the Designer.

Hidden fields: Webflow's form elements have no hidden field type in the docs we reviewed. A common approach is an Embed element inside the form containing <input type="hidden" name="utm_source">, filled from the URL with a small script. Check the result in your Zapier test record before mapping it.

Keys must match the field Title in Juiced exactly. Unknown keys show in the post inspector but are not saved, and List of Values fields accept only their listed values.

TrustedForm and Jornaya

TrustedForm's script adds a hidden field named xxTrustedFormCertUrl to the form. ActiveProspect says to place the snippet just before the closing body tag, and that the form must already be on the page when the script loads, or the field is not added (TrustedForm Certify docs). On Webflow, add the script through custom code if your plan allows it, submit a test, and confirm the value appears in the Zapier trigger data. Then add a trusted_form_cert_url field (Type: URL) to the source and map it. See passing consent certificates.

Troubleshooting

• The form does not show in Zapier. Submit it once on the published site. Webflow needs at least one submission before a form can connect.
• Juiced returns 401 Unauthorized. The header must read Bearer, one space, then the token, with no trailing space or line break. A new token expires the old one 24 hours later.
• Juiced returns 422. Check error.code (usually validation_failed) and errors, or open the log: Validation errors name the field. Usually zip is empty or a key does not match a field Title.
• Every field is missing. A Webflow webhook was pointed straight at Juiced. Its values sit under payload.data, which Juiced does not read.
• Field titles with spaces. Juiced field titles cannot contain spaces, so map Webflow's First Name to first_name in Zapier.

More fixes: webhook troubleshooting.

Frequently asked