MVA leads are sold on a published checklist, to one firm at a time, at any stage from inquiry to signed retainer.
Of the 50 MVA companies in our directory, 40 offer exclusive leads, 29 sell live transfers and 22 sell signed cases or retainers. 39 publish the screening criteria their claimants must meet.
MVA is the most standardized product in legal leads. 39 of the 50 companies in our directory publish MVA-specific criteria, and they are nearly the same everywhere: injured, not at fault, no lawyer yet, inside the statute of limitations, often with insurance, treatment and accident type added. Return policies are written against the same list, so a lead that misses one of those questions is the lead that comes back.
The product runs from a raw inquiry to a signed client. 40 companies offer exclusive leads and 34 deliver in real time, 29 sell live transfers into a firm's intake, the highest share of any legal market we track, and 22 sell signed cases or retainers. Shared leads appear at only two. 25 companies describe themselves as call centers or transfer shops, and most say a person screens the claimant before delivery.
Juiced lets each firm fund a wallet, set filters and caps by state, county and accident type, and bid above your minimum so the highest bid wins the lead in seconds. Leads no firm takes go to your own marketplace, where the price falls until someone buys. Juiced distributes web leads, so transfers need separate call tracking, and a signed retainer is an intake service rather than a lead you post.
What MVA lead companies sell
What the 50 companies in our MVA directory say they offer, read from their own websites.
| Product | Companies offering it |
|---|---|
| Exclusive leads | 40 of 50 |
| Real-time leads | 34 of 50 |
| Shared leads | 2 of 50 |
| Aged leads | 7 of 50 |
| Inbound calls | 15 of 50 |
| Live transfers | 29 of 50 |
| Booked appointments | 2 of 50 |
| Signed cases or retainers | 22 of 50 |
| Data or lists | 4 of 50 |
| Clicks | 2 of 50 |
Counts cover everything each company says it sells, which can include other verticals.
Exclusive and real-time leads lead the table, live transfers follow at most companies and signed cases or retainers at nearly half, so a firm can buy at whatever stage its intake team is ready for. Shared leads, clicks and appointments are rare, while aged leads appear at seven companies and data or lists at four. Sell the web lead exclusive, and price the stages above it outside Juiced.
What MVA leads are screened for
MVA companies publish the same short checklist, and their return policies credit leads that fail it.
- Injury. 24 companies qualify on injury, four of them by severity or injury type, and several credit leads where the claimant turns out not to be injured.
- Fault. 21 companies screen for a claimant who was not at fault, and 10 credit leads where the claimant was at fault or cited.
- No attorney yet. 22 companies confirm the claimant has no lawyer, and already represented is the claimant-related credit reason named most often, in 12 published policies. One asks for a drop letter before it credits one.
- Recent accident. Several companies screen for an accident inside the statute of limitations or a recent window, and several credit leads past it. One also offers narrower windows than its standard one.
- Insurance and treatment. 12 companies check insurance on either side, a couple screening hit-and-run claimants for uninsured motorist coverage. Eight ask about treatment or a hospital visit, and a few require treatment within a set period of the accident.
- Accident type. 13 companies separate car, truck or commercial, motorcycle, rideshare, pedestrian and bicycle cases, and a few ask about a police report or EMS response.
What an MVA lead has to carry
Most MVA buyers target by state or territory, and several narrow to county, metro, ZIP code or radius. Many also filter on case type, and a few on injury severity, accident window, minimum case value or Spanish-language claimants.
Every lead type in Juiced starts with ten default fields. Add your own on top, and decide for each one whether it is required and whether the buyer receives it.
The MVA fields
Field names and answer options checked against 10 public lead forms, form templates and posting specs in this market, October 2026.
| Field | Type | Why |
|---|---|---|
| at_fault | List of Values | Asked by most of the forms, scripts and buyer criteria we reviewed. Someone else, Me, Shared fault, Not sure, No other party involved |
| medical_treatment | List of Values | Asked by most of the forms, scripts and buyer criteria we reviewed. Ambulance or hospital, Emergency room or urgent care, Saw a doctor or specialist, Intend to seek treatment, No treatment |
| accident_date | Dates | Asked by most of the forms, scripts and buyer criteria we reviewed. |
| injured | Boolean | Asked by most of the forms, scripts and buyer criteria we reviewed. |
| has_attorney | Boolean | Asked by most of the forms, scripts and buyer criteria we reviewed. |
| accident_type | List of Values | Asked by most of the forms, specs and buyer criteria we reviewed. Car, Truck or commercial vehicle, Motorcycle, Rideshare or taxi, Bus, Pedestrian or bicycle, Hit and run, Other |
| accident_description | Text | Asked by several of the forms and scripts we reviewed. |
| police_report | Boolean | Asked by several of the forms and scripts we reviewed. |
| other_party_insured | List of Values | Asked by several of the forms and specs we reviewed. Yes, No, Unknown |
| tcpa_consent | Boolean | Records that the consumer checked the consent box; the wording itself is kept with the lead. |
Every lead starts with these
| Field | Type |
|---|---|
| first_name | Text |
| last_name | Text |
| phone | Numeric |
| address_1 | Text |
| address_2 | Text |
| city | Text |
| state | Text |
| zip | Postal Codes |
| county | Counties |
Provenance
| Field | Type | Why |
|---|---|---|
| source_url | URLs | The page the lead was captured on |
| sub_id | Text | Ties every lead to the traffic source that produced it |
| consent_timestamp | Date & Time | When the consumer submitted the form |
| ip_address | IP Address | The address the form was submitted from |
This page does not state what the rules on consent require. They are published by the FCC and the FTC, and TCPAWorld tracks how they change. The full list of field types is on the lead fields page.
What you need to decide on a lead is not what you need to sell it
Every field carries four switches rather than one required flag.
Ping with state, county, at_fault, injured, accident_date, accident_type and has_attorney. Those are the screens sellers here describe most often, and none of them identify the claimant before the bid.
From inquiry to signed retainer
34 of the 50 companies price per lead and 25 quote custom pricing. Ten price per call, seven per signed case and four charge a subscription or monthly fee. Several sell tiers of the same claimant: raw, qualified and signed, or form lead, live transfer and data lead, and one prices insurance status in tiers from unscreened to verified by police report or carrier.
The signed tier comes with its own vocabulary. A few companies say their fee pays for advertising, media or services and is never a fee split or a share of the settlement, several discuss bar rules on referral fees and solicitation, and five say they are not a law firm, a referral service or an aggregator. One executes retainers on the firm's own paper. The rules themselves are set by state bars and published by the FCC and FTC for calls and texts.
What firms are asked to commit, and the intake they need
About half the companies, 23, say there is no long-term contract, and seven use one. Nine run prepaid or funded accounts and four invoice. Minimums vary: several say there is no minimum, and several require an upfront purchase, a deposit, a minimum ad budget, a set number of leads for a test period or a minimum monthly volume.
Several companies set conditions on the firm before selling. Twelve start with a test, pilot or controlled ramp, five check whether a state or territory is still open, and several require a fast response to each lead or an intake team of a minimum size. Five sell one firm per market or territory, and several offer bilingual intake or Spanish-language claimants. A few still give a first lead or retainer free, which Kyle advises against: take a funded balance instead.
Returns follow the screening questions
34 companies say something about returns. The accepted reasons mirror the checklist: already represented, at fault, outside the statute of limitations, no injury, wrong state or case type, plus bad contact details and duplicates. Some ask for proof, from a drop letter or a call recording to a CRM note, while one says its intake team's word is enough. Most remedies are replacement or credit against the next order, not cash.
Contact is where policies split. A couple credit claimants who cannot be reached, while others exclude no contact, voicemail or a claimant who hires another firm. One may cap returns at a monthly share, and one bills leads automatically after a short review window. A few companies' refund pages, terms or homepages contradict each other on exactly these points, so read the agreement, not the homepage, and write yours before the first lead.
- Credit what fails the checklist: represented, at fault, outside the window, not injured, wrong state or case type.
- Decide in advance whether an unreachable claimant earns a credit.
- In Juiced, approved returns are credited back to the firm's wallet.
Consent records and the supply side
15 companies name TrustedForm or Jornaya, and several pass the disclosure text, timestamp, IP address and user agent with each lead. Three describe one-to-one consent naming a single firm. Three say they scrub against do-not-call lists, while five put do-not-call or call-rule obligations on the firm. Store the certificate and keep a source sub ID on every lead so a firm can trace a complaint.
14 companies buy from publishers, affiliates, call centers or intake operators, one of them buying signed retainers. Requirements include written approval of creative and paid search, no incentivized traffic, no form filling by anyone but the claimant, no co-registration or resold lists, and TrustedForm or Jornaya on every lead. Three pay a commission or revenue share, one of them on warm transfers and calls, and two say they may withhold payment for suspected fraud or non-compliance. For unsold supply, one company runs a first-come marketplace of aged exclusive leads at a discount, the same job your Juiced marketplace does.
How Juiced runs an MVA lead business
Buyers fund a wallet
Each buyer adds funds before leads arrive and is charged as each lead is delivered. Approved returns are credited back to the wallet. No invoices to send and no payments to chase.
Buyers set filters and caps, then bid
Each buyer filters on your fields and caps how many leads they take. They bid above your minimum, and the highest bid wins the lead in seconds.
Delivery goes where the buyer works
By webhook into the buyer’s CRM, by email or by text.
Unsold leads go to your marketplace
A lead no buyer takes is not dropped. It goes to your own marketplace, where its price falls until someone buys it outright or a standing buy order picks it up.
Related
- MVA lead buyers and sellers: every company in this market, checked against its own website
- How to sell MVA leads: who buys, what to screen for and the order to build in
- Legal lead distribution: the wider vertical
Frequently asked
Should I sell MVA leads exclusive or shared?
Exclusive. 40 of the 50 MVA companies in our directory offer exclusive leads and only two sell shared ones. Several go further and sell one firm per market or territory, so say whether you sell an exclusive lead or an exclusive territory.
Which questions does an MVA lead need to answer?
Injured, not at fault, no lawyer yet and inside the statute of limitations, plus accident type, insurance and treatment. 39 companies here publish criteria built on those questions, and most credit leads that fail them, so make them required for ping.
What do firms ask MVA sellers before they buy?
Their FAQs answer whether leads are exclusive, what counts as a qualified lead, how fast leads arrive, whether there is a contract or minimum, which states are open and what happens with a bad lead. A few also answer close rates and whether buying leads fits the bar rules. Have a short answer for each.
Do MVA firms expect a test before committing?
Often. Twelve companies here start with a test, pilot or controlled ramp. Run the test on a funded balance, not free leads, and agree the return policy before it starts.
How do MVA companies handle returns?
Mostly with replacements or credits against the claimant checklist: represented, at fault, outside the window or not injured. Some want proof such as a drop letter or recording, and policies split on unreachable claimants, so settle that point in writing.
What happens to MVA leads no firm buys?
Plan for them. Seven companies here sell aged leads, and one runs a marketplace of unsold exclusive leads at a discount. In Juiced, leads no firm takes go to your own marketplace, where the price falls until someone buys with Buy Now or a standing Buy Order.
What do MVA leads sell for?
No prices are published here. Sellers rarely publish them, and what an MVA lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle MVA calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Sell more of the MVA leads you already generate.
Funded buyers, bids above your minimum, and a marketplace for the leads nobody took the first time.
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