Personal injury leads are sold one firm per claimant, and sellers compete on how hard they screen.
37 of the 45 personal injury companies in our directory offer exclusive leads, and 19 say a person or call center screens claimants before delivery. Firms buy fault, timing, treatment and representation answers, not just a name and a phone number.
Personal injury is one of the largest legal markets in our directory, and almost everyone sells exclusivity. 37 of the 45 companies offer exclusive leads and 29 say an exclusive lead goes to one firm or buyer only. Only 5 sell shared leads. Calls and finished files sit beside the web lead: 21 offer live transfers and 15 sell signed cases or retainers.
Because the product is the same everywhere, sellers compete on screening. 16 ask about the accident date or check it against the statute of limitations, several screen for fault, treatment and existing representation, and some add one-time passcode checks, identity matching or a live intake call. Firms have learned to ask exactly what was checked.
Juiced lets each firm fund a wallet, set filters and caps on geography, case type and your screening fields, and bid above your minimum so the highest bid wins the claimant in seconds. Leads no firm takes go to your own marketplace, where the price falls until someone buys. Delivery is by webhook into the firm's CRM, email or text. Juiced distributes web leads, so transfers and calls need separate call tracking.
What personal injury lead companies sell
What the 45 companies in our personal injury directory say they offer, read from their own websites.
| Product | Companies offering it |
|---|---|
| Exclusive leads | 37 of 45 |
| Real-time leads | 32 of 45 |
| Shared leads | 5 of 45 |
| Aged leads | 4 of 45 |
| Inbound calls | 11 of 45 |
| Live transfers | 21 of 45 |
| Booked appointments | 3 of 45 |
| Signed cases or retainers | 15 of 45 |
| Data or lists | 1 of 45 |
| Clicks | 2 of 45 |
Counts cover everything each company says it sells, which can include other verticals.
Exclusive and real-time leads dominate, offered by 37 and 32 of the 45 companies. Live transfers (21), signed cases (15) and inbound calls (11) show how many sellers run their own intake, while shared, aged and semi-exclusive leads are rare. A new seller should expect firms to compare a web lead against a screened transfer from the same competitor, and price and write returns with that in mind.
What personal injury leads are screened for
Personal injury sellers publish more screening detail than most markets, and the same few questions decide whether a claimant is worth a firm's call.
- Accident date and statute of limitations. 16 of the 45 ask when the accident happened or check the claim against the statute of limitations window, the most common screen here. Several credit leads that fall outside it.
- Fault and liability. Several screen for who was at fault or review liability before delivery, and several credit leads where the claimant turns out to be at fault or cited.
- Injury and treatment. Several ask about injury type and whether the claimant is getting medical treatment. Several let firms target by injury severity, an injury threshold or a minimum case value.
- Existing representation. Several screen out claimants who already have a lawyer, and 10 list represented claimants among the reasons they credit or replace a lead.
- Insurance. 5 confirm insurance or coverage. One sells insurance as tiers: unscreened, reported by the claimant, or verified through a police report or the carrier.
- Identity and contact checks. 4 describe one-time passcode, PIN or SMS verification, a few match identity against outside databases, and several check for duplicates and bots.
What a personal injury lead has to carry
Firms target by geography and case type first: more than half of the 45 name state, county, metro, zip or radius targeting. Several add injury severity, injury threshold or minimum case value, some target by fault or insurance, and several offer Spanish-language or bilingual leads.
Every lead type in Juiced starts with ten default fields. Add your own on top, and decide for each one whether it is required and whether the buyer receives it.
The personal injury fields
Field names and answer options checked against 15 public lead forms, form templates and posting specs in this market, October 2026.
| Field | Type | Why |
|---|---|---|
| case_type | List of Values | Asked by most of the intake forms and specs we reviewed. Car accident, Truck or commercial vehicle, Motorcycle, Pedestrian or bicycle, Rideshare, Slip and fall, Dog bite, Medical malpractice, Wrongful death, Other |
| injury_type | List of Values | Asked by most of the intake forms and specs we reviewed. Neck or back pain, Head injury or concussion, Broken bones, Internal injuries, Cuts or bruises, Loss of limb, Other |
| incident_date | Dates | Asked by most of the intake forms and specs we reviewed. |
| medical_treatment | List of Values | Asked by most of the intake forms and specs we reviewed. Ambulance or ER, Saw a doctor, Planning to go, Not treated |
| incident_details | Text | Asked by several of the intake forms and specs we reviewed. |
| at_fault | List of Values | Asked by several of the intake forms and specs we reviewed. Someone else, Me, Shared fault, Not sure |
| has_attorney | Boolean | Asked by several of the intake forms and specs we reviewed. |
| police_report | List of Values | Asked by several of the intake forms and specs we reviewed. Yes, No, Not sure |
| tcpa_consent | Boolean | Records that the consumer checked the consent box; the wording itself is kept with the lead. |
| other_party_insured | List of Values | Asked in a few of the forms and specs we reviewed. Yes, No, Not sure |
Every lead starts with these
| Field | Type |
|---|---|
| first_name | Text |
| last_name | Text |
| phone | Numeric |
| address_1 | Text |
| address_2 | Text |
| city | Text |
| state | Text |
| zip | Postal Codes |
| county | Counties |
Provenance
| Field | Type | Why |
|---|---|---|
| source_url | URLs | The page the lead was captured on |
| sub_id | Text | Ties every lead to the traffic source that produced it |
| consent_timestamp | Date & Time | When the consumer submitted the form |
| ip_address | IP Address | The address the form was submitted from |
This page does not state what the rules on consent require. They are published by the FCC and the FTC, and TCPAWorld tracks how they change. The full list of field types is on the lead fields page.
What you need to decide on a lead is not what you need to sell it
Every field carries four switches rather than one required flag.
Ping with state, zip, case_type, injury_type, incident_date, medical_treatment, at_fault, has_attorney, police_report and other_party_insured. A firm can judge case fit and practice area from those answers before it sees the claimant's contact details.
How personal injury companies sell and price
41 of the 45 generate at least some of their own traffic, 17 run call centers or live transfer desks and 19 are performance agencies that also sell search, social or web work to firms. 5 describe themselves as resellers or brokers and 3 as networks or exchanges.
Pricing follows the product. 31 price per lead, 21 quote each firm separately, 7 price per call and 7 per signed case. 3 charge a monthly or subscription fee, and a few charge a setup fee. Real-time delivery is standard, and 10 say leads arrive within seconds or instantly, so a seller who batches leads will look slow next to the rest.
Exclusivity is promised everywhere, so read how it is enforced
Almost every seller here says exclusive. What separates them is enforcement. 5 describe territory limits, such as one firm per market, one firm per practice area per state, or a cap on how many firms they take in a market. A few write a breach of exclusivity into their return terms, as a credit or a reason the firm can end the deal.
The research also found exclusivity stated differently on different pages of the same site: fully exclusive on the homepage, exclusive to one to three buyers on a practice page, or exclusivity sold as an add-on on the pricing page. Firms that have seen this ask for it in writing. Put your exclusivity rule in the agreement, and in Juiced each lead goes to the single highest bidder.
What firms commit, and how returns work
24 of the 45 say there is no long-term contract, and 10 say there is no minimum or monthly commitment. Others ask for an initial deposit, a minimum order per category, upfront call credits or a minimum media budget, and 9 describe a prepaid account. 12 suggest a test, pilot or sample first, and one offers free samples. Kyle's rule is simpler: no free sample leads, no promised cases by a date, no invoices. Let the firm fund a balance and treat the first funded leads as the test.
Fewer than half publish specific return reasons. Where they do, the list repeats: wrong or disconnected number, duplicate, out of area or case type, already represented, outside the statute window, claimant at fault. Several say the remedy is a credit or replacement, not cash. Unreachable claimants split the market: 3 policies exclude them, while one credits them on its month-to-month plan. One says returns may be capped at a share of monthly purchases. Write your line before the first lead, and in Juiced approved returns are credited back to the firm's wallet.
- Name each return reason and the window in the agreement.
- Decide whether an unreachable claimant earns a credit, and say so on the first call.
- Keep the call recording or form record that settles disputes.
Consent records, verification claims and the supply side
25 of the 45 say something about consent. 10 name a consent certificate service, 5 say they keep the disclosure language, timestamp or IP address with each lead, and one asks for consent naming the specific firm. Only a few mention do-not-call scrubbing, and one puts that duty on the buying firm. A few answer attorney ethics, bar or referral questions in their FAQs. The rules are published by the FCC and FTC.
Treat verification claims as questions. 7 of the 45 sites show placeholder content somewhere, such as stat counters at zero, sample text or empty terms pages, and several describe leads as verified without saying how. 10 buy from outside sources: affiliates, publishers, media buyers, call centers and intake operators. Those that publish partner terms pay per qualified action, one bans incentivized traffic, and one pays publishers only after its own client pays. If you resell, keep a source sub ID on every claimant.
How Juiced runs a personal injury lead business
Buyers fund a wallet
Each buyer adds funds before leads arrive and is charged as each lead is delivered. Approved returns are credited back to the wallet. No invoices to send and no payments to chase.
Buyers set filters and caps, then bid
Each buyer filters on your fields and caps how many leads they take. They bid above your minimum, and the highest bid wins the lead in seconds.
Delivery goes where the buyer works
By webhook into the buyer’s CRM, by email or by text.
Unsold leads go to your marketplace
A lead no buyer takes is not dropped. It goes to your own marketplace, where its price falls until someone buys it outright or a standing buy order picks it up.
Related
- Personal injury lead buyers and sellers: every company in this market, checked against its own website
- How to sell personal injury leads: who buys, what to screen for and the order to build in
- Legal lead distribution: the wider vertical
Frequently asked
Are personal injury leads exclusive?
Mostly. 37 of the 45 personal injury companies in our directory offer exclusive leads, and 29 say an exclusive lead goes to one firm or buyer only. Most of the 26 companies here with a buyer FAQ answer the exclusivity question, so expect it on every first call. In Juiced, several firms can bid and the lead still goes to one.
What screens do personal injury firms care about most?
Accident date against the statute of limitations, fault, injury and treatment, and whether the claimant already has a lawyer. Those are the screens sellers here publish most, and the same reasons show up in return policies.
Do firms return unreachable claimants?
It depends on the agreement. Among published policies, 3 exclude claimants the firm could not reach, and one credits them on its month-to-month plan. Decide your rule before launch and say it on the first call, because firms will blame the leads when claimants do not answer.
Why do so many personal injury sellers run call centers?
17 of the 45 run call centers or live transfer desks, and 19 say a person screens claimants before delivery. A live intake call lets them confirm fault, treatment and representation and sell a transfer or signed case. If you sell web leads, put those answers in fields so firms can filter on them.
What do personal injury sellers say about consent?
Can I sell severity or language add-ons?
Several companies here let firms target by injury severity, injury threshold or minimum case value, and several offer Spanish-language or bilingual leads. In Juiced, add the field to the lead type and let firms filter and bid on it.
What do personal injury leads sell for?
No prices are published here. Sellers rarely publish them, and what a personal injury lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle personal injury calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Sell more of the personal injury leads you already generate.
Funded buyers, bids above your minimum, and a marketplace for the leads nobody took the first time.
Scale your lead business, without limits
Juiced puts you in full control of your leads, routing, and revenue, so you can automate, optimize, and grow without chaos.