How to Sell Personal Injury Leads
How to sell personal injury leads to law firms: one firm per claimant, screens that firms can check, and a funded balance before the first lead.
Personal injury firms buy exclusive claimants. 37 of the 45 personal injury companies in our directory offer exclusive leads, so a shared lead is a hard sell from day one.
Every seller says exclusive and verified, so firms judge you on what you can show: the accident date, fault, treatment and representation answers, and the consent record behind each claimant.
Sign firms in specific states first, have each fund a balance, then generate only there. Write the return policy before launch, including what happens when a claimant never answers.
Who buys personal injury leads
Personal injury sites describe a few kinds of buyers. Most are injury and multi-practice law firms, and several networks, brokers and call buyers take injury traffic to resell.
| Buyer | What they buy | What to know |
|---|---|---|
| Injury law firms | Exclusive real-time leads or live transfers from claimants in their states who pass fault, timing, treatment and representation screens. | Agree the case types, states and screens in writing. 5 sellers here limit firms per market or per state, so expect firms to ask whether a competitor down the street gets the same claimant. |
| Firms that want signed cases | Signed retainers rather than raw leads. 15 of the 45 companies sell signed cases or retainers. | This needs an intake team and retainer process on your side. If you sell web leads, say so plainly so the firm judges them as leads. |
| Firms with specific case profiles | Severe injuries, commercial vehicle or rideshare accidents, wrongful death, or Spanish-speaking claimants. | Several sellers sell these as targeting options or add-ons. Give each profile its own field so firms can filter and bid on it. |
| Networks, brokers and call buyers | Injury calls and web leads from affiliates, publishers and call centers, by API, ping post or call transfer. | Those that publish partner terms pay per qualified action and one bans incentivized traffic. Keep a source sub ID on every lead. |
The personal injury lead buyer directory lists every company we found that publicly buys or sells personal injury leads, with what each one says it does. It is a research starting point, with no contact details.
What you are selling
What the 45 personal injury lead companies in our directory say they offer:
| Product | Companies offering it |
|---|---|
| Exclusive leads | 37 of 45 |
| Real-time leads | 32 of 45 |
| Shared leads | 5 of 45 |
| Aged leads | 4 of 45 |
| Inbound calls | 11 of 45 |
| Live transfers | 21 of 45 |
| Booked appointments | 3 of 45 |
| Signed cases or retainers | 15 of 45 |
| Data or lists | 1 of 45 |
| Clicks | 2 of 45 |
Counts cover everything each company says it sells, which can include other verticals.
Start with exclusive real-time web leads, the product most personal injury companies in our directory offer. Transfers and signed cases are common here, but Juiced distributes web leads, so calls need separate call tracking.
What to capture and screen for
- The accident date, so firms can check it against the statute of limitations.
- Who was at fault, and whether a police report exists.
- Injury type and whether the claimant is getting medical treatment.
- Whether the claimant already has a lawyer.
- Whether the other party was insured.
- Case type, such as auto, slip and fall, commercial vehicle or wrongful death.
- A consent certificate, the disclosure language and a source sub ID on every lead.
The field-by-field version is on the personal injury lead distribution page.
Building it, in order
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Sign firms before you build traffic
Find buyers first. Get each firm's states, case types, injury thresholds and how many claimants its intake team can call each day. A few sellers here check state openings or territory availability before they take a firm, and you should know your own supply before you promise it.
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Answer the exclusivity question in writing
Most of the 26 companies here with a buyer FAQ answer whether leads are exclusive. Decide your rule, one firm per claimant at minimum, and put it in the agreement. The research found sites that say fully exclusive on one page and one to three buyers on another; do not be that seller.
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Take a funded balance, not a free test
12 sellers here suggest a test, pilot or sample. Skip the free version: no free sample leads, no promised signed cases by a date, no invoices. In Juiced the firm funds a wallet before leads arrive and is charged as each lead is delivered, so the first funded leads are the test.
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Write the return policy before the first lead
List what earns a credit: wrong or disconnected number, duplicate, wrong state or case type, already represented, outside the statute window, claimant at fault. Decide whether an unreachable claimant counts, because published policies here disagree on it.
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Set expectations on the first call
Firms will blame the leads when claimants do not sign. Explain what you screen and how, how fast intake should call, and what counts as a return. If your leads are web leads, make clear they are not transfers or retainers.
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Put every screen in its own field
Add case_type, injury_type, incident_date, medical_treatment, at_fault, has_attorney, police_report and other_party_insured. Mark them required for ping so firms can filter and bid on fit, and keep contact details for the post.
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Generate only where a funded firm is waiting
Point traffic at the states your funded firms cover. Several sellers here use radio or TV, which reaches claimants you cannot target out, so pick broadcast markets only where a firm has already funded.
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Let firms in the same state bid
When several funded firms cover the same state, let them bid above your minimum. The highest bid wins in seconds and the claimant still goes to one firm, which keeps your exclusivity promise.
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Have overflow ready and trace every return
Unsold leads are the biggest avoidable cost. In Juiced, leads no firm takes go to your own marketplace, where the price falls until someone buys with Buy Now or a standing Buy Order. Store source_sub_id on every lead so you can see which source sends represented or at-fault claimants and drop it.
What makes personal injury different
- Exclusivity is close to universal: 37 of the 45 companies offer exclusive leads and only 5 sell shared leads.
- Sellers compete on screening, and 19 say a person or call center screens claimants before delivery.
- The statute of limitations window is the most common screen and a common return reason.
- Exclusivity is enforced with territory limits at a few sellers, and stated inconsistently across pages at others.
- Unreachable claimants are where return policies disagree most.
- A few sellers answer attorney ethics, bar and referral questions in their buyer FAQs.
Common mistakes
- Buying traffic before a firm has funded a balance in that state.
- Promising exclusivity on the homepage and something looser in the agreement.
- Skipping the statute, fault or representation questions, then arguing over returns.
- Putting every screen in one notes field so firms cannot filter on them.
- Leaving the unreachable claimant question open until the first dispute.
- Claiming leads are verified without saying what was checked.
- Having no overflow plan for claimants outside every firm's territory.
Related
- Personal injury lead buyers and sellers: every company in this market, checked against its own website
- Personal injury lead distribution: the fields, screens and routing for this market
- Legal lead distribution: the wider vertical
- Pay-per-lead vs. pay-per-call: why selling records is simpler than selling live calls
Frequently asked
Who buys personal injury leads?
Injury and multi-practice law firms, firms that want signed cases, and several networks, brokers and call buyers that take injury traffic to resell.
Should I sell shared personal injury leads?
Rarely. Only 5 of the 45 companies here sell shared leads, against 37 that offer exclusive. Start exclusive and use several bidding firms to set the price.
Do personal injury firms sign long-term contracts?
Most companies here, 24 of the 45, say there is no long-term contract. Some ask for a deposit, a minimum order or a media budget instead.
Should I sell signed cases?
Only if you run intake. 15 of the 45 sell signed cases or retainers, and they do the calling, screening and paperwork. Most new sellers start with exclusive web leads.
How do I keep personal injury returns down?
Ask the accident date, fault, treatment and representation questions on the form, cap each firm to its states and case types, decide your rule on unreachable claimants, and trace every return with a source sub ID.
Where do personal injury sellers get traffic?
41 of the 45 generate at least some of their own through search, social, email and websites, several use radio, a few TV or direct mail, and 10 also buy from affiliates, publishers and call centers.
What do personal injury leads sell for?
No prices are published here. Sellers rarely publish them, and what a personal injury lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle personal injury calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Selling personal injury leads to more than one buyer?
Juiced is lead distribution software for companies that sell leads. Buyers fund a wallet and bid above your minimum, each lead goes to the highest bid in seconds, and leads that miss their first buyer go to your own marketplace instead of being lost.
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