Plumbing leads are sold as exclusive calls and web leads, often by agencies that also run the plumber's marketing.

What plumbing lead companies sell

What the 28 companies in our plumbing directory say they offer, read from their own websites.

Counts cover everything each company says it sells, which can include other verticals.

Exclusive and real-time leads lead the table, and inbound calls are close behind. Live transfers, appointments and shared leads each appear at only a few companies, so a plumber expects to be the only one working a job. Juiced distributes web leads, so plumbing calls need separate call tracking.

What plumbing leads are screened for

Plumbing companies screen for a real person in the buyer's area who needs a service the buyer offers, and who owns or controls the property.

• Service area. Most companies match leads to the buyer's ZIP codes, city, county or radius. Eight published return policies credit a lead outside the agreed area, and one blocks out-of-area ZIP codes before the form submits.
• Matching trade and service. Nearly all companies let buyers pick a trade, category or service type, and several credit leads or calls for a service the buyer does not offer.
• Homeowner or decision maker. Several companies say they screen for homeowners or decision makers. One credits tenants, one credits callers who are not homeowners, and one network refuses renters without the owner's authorization.
• Problem and urgency. A few companies capture the job type and urgency up front, and one has a manager check each request for the problem, urgency and budget before it is sent.
• A real, reachable person. A few companies confirm the phone with a one-time code, and a few others call each homeowner to confirm interest, the address or readiness to hire before delivery.
• A request that was really made. Several return policies credit a lead the homeowner says they never requested, and most that publish terms credit a duplicate inside a set window.

What a plumbing lead has to carry

Plumbing buyers target by geography first, from ZIP code or radius to city, county or state, then by trade or service type. A few companies let buyers choose residential or commercial jobs, and a couple route calls only during the buyer's business hours.

Every lead type in Juiced starts with ten default fields. Add your own on top, and decide for each one whether it is required and whether the buyer receives it.

The plumbing fields

Field names and answer options checked against 3 public lead forms, form templates and posting specs in this market, October 2026.

Every lead starts with these

Provenance

This page does not state what the rules on consent require. They are published by the FCC and the FTC, and TCPAWorld tracks how they change. The full list of field types is on the lead fields page.

What you need to decide on a lead is not what you need to sell it

Every field carries four switches rather than one required flag.

Ping with zip, service_type, plumbing_issue, property_relationship and timeline. That tells a plumber whether the job is in their area and the kind of work they do before they bid, without exposing contact details.

Agencies, subscriptions and per-lead sellers side by side

Per-lead pricing is the most common model, named by 23 of the 28 companies, with per-call pricing at 12 and custom quotes at 10. Six sell a subscription or monthly fee, a few charge a setup fee, and three price per appointment. One sells a territory as a flat monthly reservation with no per-lead fee at all.

The reason is the mix of sellers. Nine companies are performance agencies that also sell SEO, ads management or websites, and one runs campaigns in the plumber's own ad account with a per-lead fee on top. A plumber here is often comparing you with a retainer. Be plain that they pay only for delivered leads from a funded balance, and that you are not selling a marketing plan.

• A few companies set prices by local competition, location or market data, so a single national price per lead is unusual.
• A few companies already take bids at or above a minimum price per call, or let the buyer set their own price. In Juiced several plumbers bid on each lead and the highest bid wins.

What plumbers are asked to commit and how they start

20 of the 28 companies say there is no long-term contract. Nine say buyers prepay or fund an account, three take an initial deposit or a minimum upfront purchase of call credits, and one plan carries a minimum monthly lead volume. Two invoice.

Nine companies offer self-serve signup where the plumber picks trades, ZIP codes or a radius. Seven start with a territory, availability or local demand check, which matters when an area is sold to one company per trade. A few offer free introductory leads or a free sample, and one sells a paid trial. Kyle's rule is the opposite of the free sample: the plumber funds a balance first, and the first paid leads are the test.

Returns, call billing and the homeowner who never answers

Most published policies remedy a bad lead with a credit or a replacement, and several say outright there are no cash refunds or that credits are discretionary. Credited reasons are consistent: a disconnected or wrong number, a duplicate, a job outside the area or trade, and a request never made. The split is the unreachable homeowner. A few companies refuse to credit a lead the plumber could not reach, while a few others credit or replace one that goes unanswered. A few also decline a job lost to another contractor.

Calls carry their own rules. A few companies bill a call only after a minimum duration or buffer, and several settle disputes with call recordings. Researchers flagged several companies whose own pages disagree, such as help pages that allow returns while the terms refuse them, or replacement and refund wording that conflict, and a few whose site terms do not cover lead purchases at all. Read the agreement, not the homepage, and write your own before the first lead.

• Decide whether an unanswered homeowner earns credit, and say so on the first call, because plumbers will blame the leads.
• In Juiced, approved returns are credited back to the buyer's wallet.
• Keep a source sub ID on each lead so out-of-area or wrong-service returns point to the campaign that sent them.

The supply side of plumbing

Twelve companies also buy from others: publishers, affiliates, partner sites, lead sellers and other call networks. Nine describe how sources connect, from ping post and API to tracked numbers, referral links and call transfers. They mostly pay per accepted lead or qualified call, and a few put the payout and what qualifies in writing before traffic starts.

Nine list supplier rules. A few refuse incentivized or co-registered traffic, one runs a low-volume test period and a compliance review of each supplier's forms and consent language, and one requires a consent record with every lead. One runs a referral network where home service companies pass on jobs they cannot take and earn a share of the receiving company's bid.

How Juiced runs a plumbing lead business

1. Buyers fund a wallet

   Each buyer adds funds before leads arrive and is charged as each lead is delivered. Approved returns are credited back to the wallet. No invoices to send and no payments to chase.

2. Buyers set filters and caps, then bid

   Each buyer filters on your fields and caps how many leads they take. They bid above your minimum, and the highest bid wins the lead in seconds.

3. Delivery goes where the buyer works

   By webhook into the buyer’s CRM, by email or by text.

4. Unsold leads go to your marketplace

   A lead no buyer takes is not dropped. It goes to your own marketplace, where its price falls until someone buys it outright or a standing buy order picks it up.

Related

• Plumbing lead buyers and sellers: every company in this market, checked against its own website
• How to sell plumbing leads: who buys, what to screen for and the order to build in
• Home services lead distribution: the wider vertical

Frequently asked