Solar leads are screened on the house, sold exclusive or to a capped few, and bid on.
Most of the 58 solar companies in our directory sell exclusive real-time leads, and the solar-specific screens they describe are about the home: ownership, roof, shade and the electric bill. Several sell shared leads to a fixed number of installers, and several let buyers set their own bids.
The house is the lead. 16 of the 58 solar companies in our directory describe solar-specific screens, and they center on the property: homeowner status (9 companies), roof and shade (8), the electric bill (6) and the utility (3). A few also look at credit or the finance profile, and a couple screen out mobile homes or homes that already have solar.
Exclusive is the default, sharing is capped. 43 offer exclusive leads and 45 real-time leads. Where solar leads are shared, several companies cap how many installers receive one, and one lets the homeowner choose how many quotes they want. Calls are a second large track: 26 sell inbound calls and 27 sell live transfers. Pricing leans toward per lead (38 companies) and custom quotes (29), and 8 run a bid or auction model.
Juiced lets each installer fund a wallet, set filters and caps by area and by your solar fields, and bid above your minimum so the highest bid wins the lead in seconds. Leads no installer takes go to your own marketplace, where the price falls until someone buys. Delivery is by webhook into the buyer's CRM, email or text.
What solar lead companies sell
What the 58 companies in our solar directory say they offer, read from their own websites.
| Product | Companies offering it |
|---|---|
| Exclusive leads | 43 of 58 |
| Real-time leads | 45 of 58 |
| Shared leads | 15 of 58 |
| Aged leads | 17 of 58 |
| Inbound calls | 26 of 58 |
| Live transfers | 27 of 58 |
| Booked appointments | 15 of 58 |
| Data or lists | 13 of 58 |
| Clicks | 4 of 58 |
Counts cover everything each company says it sells, which can include other verticals.
Exclusive real-time leads are the baseline buyers will compare you with, since most companies here offer both. Shared leads come from 15 companies and semi-exclusive from 6, usually with a stated cap on how many installers receive each lead, so a seller who shares should say exactly how many. Calls are the second track, with 26 companies selling inbound calls and 27 live transfers; Juiced distributes web leads, so calls need separate call tracking.
What solar leads are screened for
Solar-specific screens are about the property, with contact checks on top.
- Homeowner, not renter. The most common solar screen. 9 companies screen for homeowners, and several say they filter out renters, commercial properties or mobile homes before delivery.
- Roof and shade. 8 companies screen the roof: type, age, location, surface area, obstructions or how much sun it gets. One checks the address itself for shade and roof viability before the homeowner sees an estimate.
- Electric bill and utility. 6 companies capture the monthly bill or usage and 3 the utility, which tells an installer whether the savings case works and which incentive and rate rules apply.
- Credit and finance profile. A few screen on credit or on whether the homeowner fits a loan, lease or power purchase agreement, and one filters out low credit entirely.
- A verified phone. Several companies describe phone or call verification, from a PIN or one-time code on the form to an in-house call team that reaches each homeowner and confirms interest.
- No existing system, and real intent. A couple screen out homes that already have solar or mobile homes, and several look for intent signals such as wanting to talk now, a requested quote or a plan to book a consultation.
What a solar lead has to carry
Area is the main filter: 38 of the 58 companies let buyers target by ZIP code, radius, county, state or territory. Some let installers filter solar leads on roof, bill or credit, and a few let them choose how many other buyers share each lead.
Every lead type in Juiced starts with ten default fields. Add your own on top, and decide for each one whether it is required and whether the buyer receives it.
The solar fields
Field names and answer options checked against 7 public lead forms, form templates and posting specs in this market, October 2026.
| Field | Type | Why |
|---|---|---|
| monthly_electric_bill | Numeric | Asked by most of the forms we reviewed. |
| homeowner | Boolean | Asked in a few of the forms we reviewed. |
| electric_utility | Text | Asked in a few of the forms we reviewed. |
| shade | List of Values | Asked in a few of the forms we reviewed. Full sun, Partial shade, Heavy shade, Not sure |
| roof_type | List of Values | Asked in a few of the forms we reviewed. Pitched, Steep pitched, Flat |
| roof_age | List of Values | Asked in a few of the forms we reviewed. 0 to 5 years, 5 to 10 years, 10 to 15 years, Over 15 years, Not sure |
| consent_certificate_url | URLs | Seen in one of the forms we reviewed. |
| source_sub_id | Identifiers | Seen in one of the forms we reviewed. |
Every lead starts with these
| Field | Type |
|---|---|
| first_name | Text |
| last_name | Text |
| phone | Numeric |
| address_1 | Text |
| address_2 | Text |
| city | Text |
| state | Text |
| zip | Postal Codes |
| county | Counties |
Provenance
| Field | Type | Why |
|---|---|---|
| source_url | URLs | The page the lead was captured on |
| consent_timestamp | Date & Time | When the consumer submitted the form |
| ip_address | IP Address | The address the form was submitted from |
This page does not state what the rules on consent require. They are published by the FCC and the FTC, and TCPAWorld tracks how they change. The full list of field types is on the lead fields page.
What you need to decide on a lead is not what you need to sell it
Every field carries four switches rather than one required flag.
Ping with zip, homeowner, monthly_electric_bill, electric_utility, shade, roof_type and roof_age. Those are the facts an installer uses to judge whether the home is a fit, and none of them expose who the homeowner is before the bid.
What a solar lead is screened on
In many home services markets the screens are about the contact. In solar they are about the house. Of the 16 companies here that describe solar-specific qualifiers, the common ones are homeowner status, roof condition and shade, the size of the electric bill and the utility. One live transfer seller asks the bill, the utility, the roof age and whether the spouse will attend the appointment. One marketplace verifies the phone with a PIN and checks the address for shade, roof viability, mobile homes and existing solar before passing the lead on.
These screens decide value. An installer cannot sell a system to a renter, a shaded roof or a household with a small bill, so those leads come back or never get bought. Capture the facts an installer uses to judge the home, put them in the ping so buyers can bid on them, and expect buyers to filter hard on them.
Exclusive, capped sharing and buyer bids
Most companies here sell exclusive leads, but structured sharing shows up clearly in solar. Several companies cap how many installers receive a shared lead and say so in plain terms, one sells the same lead at different prices depending on how many companies share it, and one lets the homeowner pick how many quotes to receive. A few let the buyer choose exclusivity per campaign.
Bidding is unusually open. 8 companies name a bid or auction model. One solar marketplace shows buyers the minimum bid range by area, another lets buyers set a bid price and a floor and states that the bid does not change how the lead is screened, and an affiliate network offers each solar lead only up to the buyer's highest bid. This is the model Kyle teaches: several installers bidding on each lead beats one installer at a flat price. In Juiced, buyers bid above your minimum and the highest bid wins in seconds.
How buyers start and what they are asked to commit
Prepaid accounts outnumber invoicing here. 11 companies describe a prepaid or funded account, 4 keep a card on file and only 3 mention invoicing. One bills programs in advance and re-bills as each order nears fulfillment, and one sells non-refundable credit bundles. On commitments, 20 say no long-term contract, and the minimums described run from none at all to a minimum order, a weekly spend or a monthly volume an installer must be able to handle.
Most companies start buyers with a call, a demo or a quote form, and 9 describe a self-serve signup where the buyer picks an area and filters. A few still offer a test or pilot order, and one offers a free sample. Kyle's rule is simpler: ask every installer to fund a balance before the first lead, with no free samples, no promised volume by a date and no invoices.
Returns, consent records and the gap between pages
30 companies publish something on returns, and the solar terms are specific. The returnable reasons are bad numbers, fake details, duplicates and leads outside the service area; one solar seller also accepts returns for renters and mobile homes. 4 companies state plainly that no answer, no interest or another company reaching the homeowner first does not qualify, and one marketplace ranks buyers in its queue partly by how often they reject. Several say all sales are final or fees are nonrefundable, sometimes alongside a replacement promise elsewhere on the site.
On consent, 41 companies say something and 16 name a consent certificate vendor. Several sellers say they scrub against do-not-call lists, and a few consumer forms say consent covers contact even when the number is on a do-not-call list. A few companies describe exclusivity one way on the homepage and another in their terms, for example citing a high exclusivity rate while the consent language lets several solar partners call. Read the agreement, not the homepage, and write your own return policy and exclusivity rule before the first lead. The rules themselves are published by the FCC and FTC.
- List the return reasons that get credit, such as bad numbers, duplicates, out of area or renters, and the ones that do not.
- If you share leads, state the cap on how many installers receive each one, in the same words on every page.
- In Juiced, approved returns are credited back to the buyer's wallet.
How Juiced runs a solar lead business
Buyers fund a wallet
Each buyer adds funds before leads arrive and is charged as each lead is delivered. Approved returns are credited back to the wallet. No invoices to send and no payments to chase.
Buyers set filters and caps, then bid
Each buyer filters on your fields and caps how many leads they take. They bid above your minimum, and the highest bid wins the lead in seconds.
Delivery goes where the buyer works
By webhook into the buyer’s CRM, by email or by text.
Unsold leads go to your marketplace
A lead no buyer takes is not dropped. It goes to your own marketplace, where its price falls until someone buys it outright or a standing buy order picks it up.
Related
- Solar lead buyers and sellers: every company in this market, checked against its own website
- How to sell solar leads: who buys, what to screen for and the order to build in
- Home services lead distribution: the wider vertical
Frequently asked
What do solar lead sellers screen for?
Mostly the home. Of the 16 companies in our directory that describe solar-specific screens, the common ones are homeowner status, roof and shade, the electric bill and the utility. A few add credit or the finance profile, and several describe phone or call verification.
Are solar leads exclusive or shared?
Both, but exclusive leads dominate: 43 of the 58 companies offer them. 15 offer shared leads and 6 semi-exclusive, and several of those cap how many installers receive each lead. One lets the homeowner choose how many quotes they want.
Do solar lead buyers bid on leads?
Often. 8 companies name a bid or auction model, and solar marketplaces here let buyers set bids, floors or a maximum bid by area. In Juiced, buyers bid above your minimum and the highest bid wins the lead in seconds.
What can a solar installer return?
Usually bad numbers, fake details, duplicates and leads outside the service area, and one seller also accepts renters and mobile homes. 4 state that no answer or no interest does not qualify. 30 of the 58 companies publish something on returns.
Do solar sellers sell calls and appointments too?
Yes. 26 companies sell inbound calls, 27 sell live transfers and 15 sell appointments. Juiced distributes web leads, so calls need separate call tracking.
Do solar sellers provide consent records?
What do solar leads sell for?
No prices are published here. Sellers rarely publish them, and what a solar lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle solar calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Sell more of the solar leads you already generate.
Funded buyers, bids above your minimum, and a marketplace for the leads nobody took the first time.
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