How to Sell Siding Leads

Who buys siding leads

Siding sellers describe four kinds of buyers: siding and exterior contractors, multi-trade remodelers, contractors who want appointments rather than leads, and networks that buy from publishers.

The siding lead buyer directory lists every company we found that publicly buys or sells siding leads, with what each one says it does. It is a research starting point, with no contact details.

What you are selling

What the 22 siding lead companies in our directory say they offer:

Counts cover everything each company says it sells, which can include other verticals.

Start with exclusive real-time web leads, since 17 of the 22 sellers offer them and contractors expect a lead to be theirs alone. Several also sell inbound calls, transfers and appointments, but Juiced distributes web leads, so those need separate call tracking or booking tools.

What to capture and screen for

• Homeownership and decision-maker status.
• Project type: installation or full replacement, repair or partial replacement, or both.
• Siding material, such as vinyl, fiber cement or wood.
• Timeline for the work, so contractors can tell a ready buyer from a browser.
• Property type: residential or commercial.
• Whether the homeowner wants financing.
• A phone number checked before delivery, by line type or a one-time code.
• A consent certificate URL and a source sub ID on every lead.

The field-by-field version is on the siding lead distribution page.

Building it, in order

1. Sign contractors before you build traffic

   Find buyers first. Get each contractor's ZIP codes or radius, the siding work it takes, whether it does repairs, and how many leads it can handle each week. Two sellers here check territory availability before signup, which is the same discipline: know where demand is before you spend.

2. Get every contractor to fund a balance

   Seventeen of the 22 siding sites never say how contractors pay, and two still invoice. Ask each contractor to fund a balance before its first homeowner arrives. Skip free test leads, do not promise a number of jobs by a date, and do not bill afterward. In Juiced the contractor funds a wallet and is charged as each lead is delivered.

3. Write the return policy before the first lead

   List what gets credit, such as bad contact details, out-of-area, duplicates, wrong trade and renters, and what does not, such as a homeowner the contractor never called within a set window or a job lost to another company. One seller here excludes exactly those two, and writing them down ends most disputes before they start.

4. Set expectations on the first call

   Tell the contractor that a siding homeowner may be collecting more than one quote, that speed to contact matters, and which outcomes the return policy covers. Contractors who hear this up front blame the leads less.

5. Give siding its own lead type

   Add project_type, siding_material, homeowner and timeline, and mark them required for ping. Keep contact fields for the post, and add consent_certificate_url and source_sub_id as deliverable fields.

6. Screen before you sell

   Only one seller publishes siding-specific screens, so yours become the standard. Several sellers here check phones before delivery, and one blocks out-of-area ZIP codes up front. A lead you never sell costs less than one you credit.

7. Generate only where a funded contractor is waiting

   Point traffic at the ZIP codes your funded contractors cover. A homeowner outside every contractor's area can only go to overflow, and out-of-area is a return reason at a few sellers.

8. Let several contractors bid instead of selling a territory

   One seller here locks a trade in a market to one contractor. Several contractors bidding usually beats one at a fixed price. Contractors bid above your minimum and the highest bid wins in seconds, while each lead still goes to one contractor.

9. Have overflow ready and know your sources

   Leads nobody takes go to your own marketplace, where the price falls until someone buys with Buy Now or a standing Buy Order. Carry source_sub_id so that when bad numbers or out-of-area homes pile up in returns, you can see which source sent them.

What makes siding different

• Siding is sold by multi-trade generators: 21 of the 22 companies generate their own traffic and list siding beside other exterior trades.
• Exclusivity is sometimes sold as a territory, one contractor per trade per market, with availability checked before signup.
• One seller lets the homeowner choose how many contractors quote, and tells each contractor how many received the lead.
• Siding-specific screening is thin: only one seller publishes screens for siding alone.
• Payment terms are mostly unpublished: 17 of the 22 sites do not say how contractors pay.
• None of the siding sellers says it scrubs leads against do-not-call lists, though three name a consent certificate service.

Common mistakes

• Lumping siding into a general exterior lead type, so a siding contractor receives roofing or window jobs.
• Selling a territory at a fixed price when several contractors would bid on the same lead, and leaving no plan for leads the holder cannot take.
• Invoicing after delivery or handing out free test leads instead of having contractors fund a balance first.
• Promising exclusive leads on the sales page while the agreement says something else, a gap the researchers found on more than one siding site.
• Leaving the return policy unwritten, or reviewing it only in a private call, so every bad lead becomes an argument.
• Buying traffic in ZIP codes where no funded contractor is waiting.
• Dropping the source sub ID, so a source sending renters or bad numbers cannot be found and cut.

Related

• Siding lead buyers and sellers: every company in this market, checked against its own website
• Siding lead distribution: the fields, screens and routing for this market
• Home services lead distribution: the wider vertical
• Pay-per-lead vs. pay-per-call: why selling records is simpler than selling live calls

Frequently asked