How to Sell Solar Leads
How to sell solar leads in a market where buyers judge the house, expect exclusive or capped sharing, and are used to bidding. Sign funded installers by area first, then generate only where they wait.
Most of the 58 solar companies in our directory sell exclusive real-time leads, and the screens that set a solar lead's value are about the home: homeowner status, roof and shade, the bill and the utility. Capture those and put them in the ping.
Solar buyers are used to choosing how many installers share a lead and to setting their own bids. Several companies cap sharing, 8 run a bid or auction model, and 11 already ask buyers to fund an account first, so a prepaid, bid-based setup will feel normal to an installer.
Sign installers by area before you buy traffic, have each fund a balance, and keep overflow ready. Write the return policy before the first lead, and decide up front whether renters, shade and small bills are screened out or returnable.
Who buys solar leads
Solar sites describe four kinds of buyers, from local installers to the networks and call buyers that resell or work the leads.
| Buyer | What they buy | What to know |
|---|---|---|
| Residential solar installers | Exclusive or capped-share real-time leads from homeowners in chosen ZIP codes, counties or a radius, with roof, shade and bill details. | Agree territory and the property screens they need before the first lead, and have them fund a balance up front. Several sellers here already require prepayment, so asking is normal. |
| Installers who buy appointments | Booked consultations, sometimes with the bill, utility, roof age and whether the spouse will attend confirmed in advance. 15 companies sell appointments. | Set out in writing what a qualified appointment is and what happens when the homeowner is not there. Juiced distributes the web lead; booking happens on your side. |
| Lead marketplaces and networks | Real-time leads from vetted publishers by ping post, API or tracking link. Several bar incentivized or recycled traffic, and one counts only leads that pass homeowner, location and consent checks. | Expect an application. One solar network pays a revenue share that rises with volume. Keep a source sub ID on every lead so their feedback maps to your campaigns. |
| Call buyers | Inbound calls and live transfers, which 26 and 27 companies sell, often with a call center qualifying the homeowner first. | Juiced distributes web leads, so calls need separate call tracking. Offer these buyers the web lead side through Juiced. |
The solar lead buyer directory lists every company we found that publicly buys or sells solar leads, with what each one says it does. It is a research starting point, with no contact details.
What you are selling
What the 58 solar lead companies in our directory say they offer:
| Product | Companies offering it |
|---|---|
| Exclusive leads | 43 of 58 |
| Real-time leads | 45 of 58 |
| Shared leads | 15 of 58 |
| Aged leads | 17 of 58 |
| Inbound calls | 26 of 58 |
| Live transfers | 27 of 58 |
| Booked appointments | 15 of 58 |
| Data or lists | 13 of 58 |
| Clicks | 4 of 58 |
Counts cover everything each company says it sells, which can include other verticals.
Start with exclusive real-time web leads, since most companies here offer both and installers will compare you with them. If you add shared leads, cap the number of installers per lead and say it in writing, the way several solar sellers here do.
What to capture and screen for
- Homeowner status, with renters, commercial properties and mobile homes screened out or flagged.
- Roof type, age and shade, which 8 companies here screen.
- Monthly electric bill and the utility.
- Credit band or whether the homeowner fits a loan, lease or power purchase agreement, if your buyers ask.
- Whether the home already has solar.
- A phone verified by code or by a call, as several companies here describe.
- A ZIP code inside a funded installer's territory.
- An opt-in record or consent certificate URL and a source sub ID on every lead.
The field-by-field version is on the solar lead distribution page.
Building it, in order
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Sign installers before you build traffic
Find buyers first. Get each installer's ZIP codes, counties or radius, the roof, shade, bill and credit limits they work with, and how many leads they can take. Only then decide where to generate.
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Get every installer to fund a balance
11 companies here already describe a prepaid or funded account and only 3 mention invoicing. Ask for a funded balance before the first lead: no free samples, no promised volume by a date and no invoices. In Juiced the buyer funds a wallet and is charged as each lead is delivered.
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Write the return policy and the sharing rule
Decide which reasons get credit, such as bad numbers, duplicates, out of area or renters, and which do not, such as no answer or no interest. If you share leads, state how many installers can receive each one. Put both in the agreement before the first lead.
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Build the solar lead type around the house
Add homeowner, monthly_electric_bill, electric_utility, shade, roof_type and roof_age, plus consent_certificate_url and source_sub_id. Mark the property fields required for ping so installers can bid on them, and keep contact details for the post.
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Set expectations on the first call
Tell each installer what the lead is: a homeowner who asked about solar and passed your screens, not a signed contract. Buyers blame the leads when deals do not close, so agree up front what counts as a bad lead.
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Generate only where a funded installer is waiting
Most companies here generate their own traffic, from search, email, social, display and direct mail. Point yours only at the ZIP codes your funded installers cover.
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Let several installers bid on each lead
Solar buyers are used to bids, floors and caps on sharing. Buyers bid above your minimum and the highest bid wins the lead in seconds, which beats one installer at a flat price.
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Have overflow ready
Leads nobody takes go to your own marketplace, where the price falls until someone buys with Buy Now or a standing Buy Order. Unsold leads are the biggest avoidable cost.
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Keep a source sub ID on every lead
Store source_sub_id on every solar lead. When an installer reports a run of renters or shaded roofs, the field shows which campaign sent them, and networks that report by sub ID can match their feedback to yours.
What makes solar different
- Screens are about the property: homeowner, roof, shade, bill and utility, not just the contact.
- Sharing is usually capped and stated, and one company lets the homeowner choose how many quotes they get.
- Bidding is common: 8 companies run a bid or auction model and several let buyers set bids or floors by area.
- Prepaid accounts outnumber invoicing: 11 companies describe a funded account and only 3 mention invoices.
- Calls are a large second track, with 26 companies selling inbound calls and 27 live transfers.
- Return terms are specific: renters and mobile homes can be returnable at one seller, while no answer and no interest usually are not.
Common mistakes
- Buying traffic before an installer has funded a balance in that area.
- Selling leads without the bill, roof and shade details, so installers cannot bid on fit.
- Calling a lead exclusive while the consent language lets several solar companies call.
- Sharing leads without a stated cap on how many installers receive each one.
- Leaving renters and mobile homes unscreened and unaddressed in the return policy.
- Selling to one installer at a flat price when several cover the same ZIP codes.
- Dropping the source sub ID, so you cannot trace bad runs to a campaign.
Related
- Solar lead buyers and sellers: every company in this market, checked against its own website
- Solar lead distribution: the fields, screens and routing for this market
- Home services lead distribution: the wider vertical
- Pay-per-lead vs. pay-per-call: why selling records is simpler than selling live calls
Frequently asked
What should I ask on a solar form?
Beyond contact details: homeowner status, the monthly electric bill, the utility, shade, roof type and roof age. These are the screens solar companies in our directory describe most, and installers filter on them.
Should I sell solar leads exclusive or shared?
Start exclusive, since 43 of the 58 companies here offer exclusive leads. If you share, cap the number of installers per lead and state it in writing, as several sellers here do.
Should I screen out renters?
Yes, or at least flag them. Homeowner status is the most common solar screen here, and one seller accepts returns for renters and mobile homes. Decide your rule before the first lead.
Will solar installers prepay?
Some already do. 11 companies here describe a prepaid or funded account and 4 keep a card on file. In Juiced the buyer funds a wallet before leads arrive.
Can I sell solar leads to networks?
Yes. 30 companies here buy from publishers, affiliates or other generators, by ping post, API or tracking link, usually after an application. Several bar incentivized traffic, so keep your sources clean and a source sub ID on every lead.
How should I handle installers who want appointments?
15 companies sell appointments, and one confirms the bill, utility, roof age and spouse attendance in advance. Agree with each installer what a qualified appointment is before the first one.
What do solar leads sell for?
No prices are published here. Sellers rarely publish them, and what a solar lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle solar calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Selling solar leads to more than one buyer?
Juiced is lead distribution software for companies that sell leads. Buyers fund a wallet and bid above your minimum, each lead goes to the highest bid in seconds, and leads that miss their first buyer go to your own marketplace instead of being lost.
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